Dreams E-Commerce Sales Soar.

December Delivers a Record $29.4 Million

PLANTATION, Fla. -- Dreams, Inc. (NYSE Amex: DRJ), through its Internet Division, generated $29.4 million dollars in on-line revenues for the month of December 2010, an increase of 40% over the same month last year when on-line revenues were $21.0 million.

"Our flagship brand, www.FansEdge.com continues to differentiate itself in the marketplace by consistently delivering an extremely favorable user experience. This dynamic, in concert with our ever expanding web syndication portfolio has been the backdrop for these record on-line results," declared Ross Tannenbaum, Dreams' President & CEO.

DREAMS, INC. trades under the ticker symbol: NYSE Amex: DRJ

www.DreamsCorp.com

Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements are indicated by words or phrases such as "anticipates," "projects," "management believes," "Dreams believes," "intends," "expects," and similar words or phrases. Such factors include, among others, the following: competition; seasonality; success of operating initiatives; new product development and introduction schedules; acceptance of new product offerings; franchise sales; advertising and promotional efforts; adverse publicity; expansion of the franchise chain; availability, locations and terms of sites for franchise development; changes in business strategy or development plans; availability and terms of capital including the continuing availability of our credit facility with Regions Bank or a similar facility with another financial institution; labor and employee benefit costs; changes in government regulations; and other factors particular to the Company.